Titane for Google
Your best customers and your best products, activated in Google Ads — and traced all the way into Merchant Center.
Titane connects to your Google Ads account via OAuth, pushes Customer Match audiences per activation cell, and prepares your Shopping and PMax campaigns for attachment. In parallel, it enriches Merchant Center with predictive labels, as a supplementary source — without ever modifying your primary feed.
- Secure OAuth connection: Titane reads your Google Ads performance without changing anything in your campaigns.
- Customer Match audiences pushed per activation cell, powered by TITAN-CORE.
- Product pools to push in Shopping & PMax, computed by TITAN-REC and TITAN-LINK.
- Predictive labels added in Merchant Center, as a supplementary source — primary feed untouched.
In development
The connector's next capabilities, currently being rolled out.
1:1 personalized product recommendations
TITAN-REC’s 1:1 recommendations injected into Google remarketing (Display, YouTube, Gmail), including products never viewed.
Demand Gen Cells
Entire carousel campaigns built and steered by recommendation cell, through official Google channels.
Micro-audiences
Dozens of micro-segments created by intersecting Titane scores: churn × LTV × category affinity.
Value Bidding (LTV)
Smart Bidding driven by lifetime value predicted by TITAN-CORE rather than immediate basket value.
Watch the models embed into Google.
Customer Match audiences, per cell
For each activation cell, Titane pushes a Customer Match audience. In managed mode, Titane drops a pre-hashed CSV in S3 that Google Ads Data Manager imports; in API mode, Titane creates and feeds named lists “Titane - <cell>” directly.
One Customer Match list per cell — the segment manager shows the Titane audiences — titane_cell_drills_drivers_high, titane_cell_batteries_chargers_high… Each is a “Customer list” (Customer Match) type, tied to a “Titane - cell <pool>” cell. The target (high-value customers, affine to the pool) is computed by TITAN-CORE and TITAN-REC.
Campaigns ready to activate
Titane prepares campaign attachment: audience signal and product filters. The demo account relies on Shopping campaigns, one per cell; the same mechanism feeds PMax campaigns (audience signal “Titane Reco - <cell>”) as soon as the account is eligible.
One campaign per cell — the “Titane - cell <pool>” campaigns (Shopping type) are structured by activation cell. Each one receives its corresponding audience signal and the product pool to push, defined by TITAN-REC.
The right product pool, targeted
Within each campaign, the product groups are filtered on the recommendation pool (custom_label_1): only the products from the cell's pool are served.
Product groups filtered by pool — the ad group subdivides “All products” by pool — here batteries_chargers — via custom_label_1. The served pool (recommended products and complements) is computed by TITAN-REC and TITAN-LINK.
Predictive labels on your products
Titane layers five custom labels onto each product, as a supplementary source and without modifying your primary feed: customLabel0 = priority (hero / high / medium / low), customLabel1 = recommendation pool (the activation key for Shopping & PMax), customLabel2 = objective (cross-sell, replenishment, winback, retention, discovery), customLabel3 = value potential, customLabel4 = campaign (rec_<pool>_<YYYYMM>).
The labels visible on the product list — the product list shows the Titane labels on each item — e.g. high, batteries_chargers, replenishment, margin_high, rec_batteries_chargers. The pool (customLabel1) comes from TITAN-REC, the cross-sell objective from TITAN-LINK, the value potential from TITAN-CORE.
A product's detail — on the product record (offerId MO-4003), the labels are reconciled with the real Merchant product: priority high, pool batteries_chargers, objective replenishment, value margin_high, campaign rec_batteries_chargers. The product stays “Show in ads” without any change to the primary feed.
Filter to activate a pool
These labels become your activation levers: filter by pool, objective, or value potential to isolate exactly the products to push into Google Ads.
Pools (customLabel1) and objectives (customLabel2) — the label filter surfaces the recommendation pools — drills_drivers, consumables_discs, grinders_cutting, batteries_chargers… (customLabel1) — and the objectives cross_sell, retention, discovery… (customLabel2). These pools come from TITAN-REC and TITAN-LINK.
Value potential (customLabel3) and campaign (customLabel4) — the value tiers high_ltv / mid_ltv / margin_high (customLabel3, powered by TITAN-CORE) and the campaigns rec_<pool>_202606 (customLabel4) round out the activation taxonomy.
The activatable pool, ready for Ads — by filtering (here cross_sell + high_ltv), Merchant Center isolates the exact pool of products to activate — the one the Google Ads campaigns will serve. The Merchant → Ads loop is closed.
Deploy Titane on Google today.
Start with a free audit. Using your data, we pinpoint exactly how much revenue Titane can generate in Google — no commitment.