+€100,000in additional revenue, in under two months.
Master Outillage, professional tooling. Measured in production, action by action, and cross-checked by two independent tracking tools.
Master Outillage, the before / after in numbers
Our first production deployment. Titane connected to the existing CMS and email platform — without touching the site or the checkout flow. Here is what the data shows, four months later.
“We had a huge amount of customer data, but the real challenge was using it at scale. Titane helped us take a major step forward by turning that data into concrete, directly actionable initiatives — and in under two months we generated more than €100,000 in additional revenue.”
Our calculation method
A portion of the customer base is never targeted by Titane: it serves as a baseline to prove the measured revenue is genuinely incremental, not natural traffic variation.
See the values
| Group | Customers | Net revenue | Per customer |
|---|---|---|---|
| Control | 24,043 | 313,064.91 € | 13.02 € |
| Titane | 216,387 | 3,169,782.21 € | 14.65 € |
| Gap = incremental revenue | 352,198.02 € | +1.63 € |
How we measure
Today, every tool self-attributes revenue. There is cannibalization, and the sum of every tool's numbers even exceeds the actual revenue.
Titane doesn't attribute, Titane measures its performance, against a portion of the customer base that was never exposed to its actions.