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Case study · Professional tooling · August 2026
Master Outillage

Master Outillage's before / after with Titane

One of the leaders in professional tooling in France, with more than 100,000 product references in its catalog (Facom, Bosch Pro, Makita, DeWalt, Milwaukee). Titane was plugged into the existing tools, without touching the site. Here is what the data shows, four months later.

+10%
revenue
measured across the entire site
×2.34
email open rate
vs the site’s campaigns
×2.94
email click rate
vs the site’s campaigns
+30.7%
average order value
vs the site average
+36.1%
items / order
vs the site average

1. Email moves up a gear

Same list, same period, same sending tool. The only difference: the campaigns activated by Titane decide who to send to and what to send to each person.

Email open rate
Site email campaigns
Titane email campaigns
×2.34
Email click rate
Site email campaigns
Titane email campaigns
×2.94

Comparison weighted by volume sent over the same period, test campaigns excluded. The differences are statistically very clear.

2. Richer baskets

Beyond volume, the orders attributed to Titane are structurally larger than the site average.

Items per order
2.77
Site average
3.77
Titane orders
+36.1%
Average order value (base 100)
100
Site average
131
Titane orders
+30.7%

Orders attributed to Titane compared with all site orders over the same window.

3. Lost customers come back

A dedicated journey targets customers detected as disengaging and sends them a personalized win-back message. On its own, it accounts for more than a quarter of the revenue attributed to Titane.

28%
of the revenue attributed to Titane comes from the reactivation journey
+11.7%
more customers returning from one season to the next

Seasonal retention rises from 7.25% to 8.09% from one season to the next.

4. Customer value grows

Since activation, every per-buyer value metric is climbing.

Share of repeat buyers
32.9% → 34.4%
+4.6%
Lifetime orders per buyer
since activation
+4.3%
Average lifetime spend per buyer
since activation
+7.2%
Average order value over 85 days
before / after window
+10.6%

Change measured since activation, over comparable 85-day transactional windows.

How it's measured

Period
Four months of continuous production, from the first Titane send to the data cut-off. The email benchmark covers the eleven central weeks of that period.
Attribution
Last open of a Titane email before the order, a maximum seven-day window. Refunded orders excluded, orders deduplicated.
The same setup, on your catalog

Titane plugs into your CMS and your email platform. No changes to the site, no changes to your purchase journey.

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