At Master Outillage, Titane Intelligence put into production a use case that crosses two of its models: TITAN-CORE to segment the customer base, and TITAN-REC to inject personalized product recommendations into the campaigns. The two models work together. The results are measured on real campaigns, in production.
The context
Master Outillage relies on Mailchimp to engage its customer base and regularly send campaigns to all of its buyers. The goal of the Titane deployment was to add an extra layer on top of that existing infrastructure: a layer of intelligence that decides who to send to and what to send each person, based on the real behavior of every customer.
Titane does not replace Mailchimp. Titane does not replace the existing campaigns. Titane adds itself, upstream, to enrich what is already in place.
What was deployed
Two Titane models work together in the same flow:
TITAN-CORE segments the base according to each customer's lifecycle — loyal customers, regular buyers, churning profiles, new customers. Each campaign can be addressed to a specific segment, with a message tailored to its position in the cycle.
TITAN-REC computes, for each customer in the segment, a set of personalized product recommendations from their purchase history and behavior. The recommendations are injected dynamically into the Mailchimp e-mails — each recipient receives their own product recommendations.
The result: a campaign that looks like no other for the customer who receives it.
The two models are chained in the pipeline. TITAN-CORE decides who to send to. TITAN-REC decides what to send each person. Mailchimp executes.
The results
Measured over the same period, comparing the campaigns powered by Titane with the other e-mail campaigns sent by Master Outillage.
A customer who receives a Titane campaign spends more per order. And the volume of revenue generated daily by e-mail is significantly higher. The two levers compound: segmentation by TITAN-CORE, personalization by TITAN-REC, results measured in euros.
In production, and evolving
The campaigns are in production at Master Outillage. They run continuously, and new use cases are deployed regularly — other TITAN-CORE segments are activated, other campaign formats are tested, other product integrations are added.
The results presented here are a snapshot. They are bound to evolve — very likely upward — as the use cases multiply.
