Titane Intelligence deployed three of its models — TITAN-CORE, TITAN-LINK and TITAN-REC — at a national professional-tooling player. After five weeks in production, the results are measured across the entire site. The impact is sitewide.
The scope
The three models were activated on the email channel only. No changes to the site, no intervention in the purchase journey, no change to the client's existing infrastructure. Titane plugged into the tools already in place — the e-commerce CMS and the email platform — through its proprietary connectors.
TITAN-CORE segments the customer base according to each buyer's lifecycle. TITAN-LINK identifies the most relevant product associations in the catalog. TITAN-REC computes personalized recommendations for each customer. The three models work together in the same pipeline, and feed email campaigns where each recipient receives content tailored to their profile and history.
The results below cover five weeks of continuous production.
The sitewide results
These figures measure the change across the entire site — not only on the Titane campaigns. This is the net impact on the client's business, across all traffic sources and all channels.
+10.29 % revenue across the entire site. This is the headline metric. The site's overall revenue rose by more than 10 % over the production period. Thanks to the Titane models.
+8.04 % orders. The total number of orders placed on the site grew by 8 %, reflecting a direct increase in commercial activity.
+7.52 % purchasing customers. More customers placed an order during the period. The Titane campaigns didn't just prompt existing customers to buy more — they also reactivated profiles that had stopped buying.
The performance of Titane orders
When you isolate the orders that came directly from the campaigns activated by the Titane models, the gaps with the rest of the site are even more pronounced.
+25.4 % average order value. A customer who buys through a Titane campaign spends, on average, 25.4 % more per order than the site average. Content personalization — individually recommended products, relevant catalog associations — translates directly into order value.
+27.8 % items per order. Titane orders contain, on average, 27.8 % more items. Combining TITAN-REC recommendations with TITAN-LINK product associations naturally expands the order.
The measurement conditions
The results are measured over five weeks of continuous production. The reference period is comparable in terms of seasonality, baseline volume, and sending conditions. The Titane campaigns were added on top of the client's existing campaigns. They did not replace them.
The three models were deployed exclusively on the email channel. The impact measured on the site's overall revenue therefore captures all the induced effects: direct purchases from the emails, but also later purchases by customers reactivated by the campaigns.
This is just the beginning
These results are an initial assessment. Five weeks of production, three models, a single activation channel. The use cases keep multiplying — new segments, new campaign formats, new model combinations. The impact is set to grow as the deployment scope widens.
